HowAboutWe.com to Sell Deals to Dating Couples
It is rare to find an paid online dating site that encourages you to go offline, but HowAboutWe.com is a good find!
HowAboutWe starts with the right foot by eliminating those tiresome dating resumes that we all hate writing. Instead they focus on Activities suggested by you, the user. Users fill in the blank of the sentence “How about we ____” with a date idea.
How successful is HowAboutWe might you ask?
Since their launch in March 2010, HowAboutWe has over 2,000 users signing up daily and they had over five hundred thousand dates posted in 2011.
According to Pandodaily.com, the New York times stated that HowAboutWe “serves as a great trend tracker, making HowAboutWe an “accidental anthropologist”. The trend data being collected is exceptionally more valuable than just to singles paying to use HowAboutWe; especially to companies like Times Magazine and market research companies.
HowAboutWe.com plans to capitalize on the trends of their users. They will be launching, in three weeks time, HowAboutWe Couples. It will be a free service for their paying members to get date ideas inspired by the hottest trends on their singles site. Pandodaily.com reports, ”the service will allow couples to coordinate on date plans and possibly even track places they’ve been (good for milestone-celebrating types). Then, HowAboutWe will sell deals and experiences to the couples.”
My personal opinion
HowAboutWe.com understands their needs of their users by launching HowAboutWe Couples. Trying to keep users after they have made a match is a huge challenge for all dating sites. HowAboutWe Couples is a winner!