Social Discovery or Online Dating, Who Will Win?
Online dating is a $2 billion industry. There are 14 million singles using mobile dating apps. Yet, the industry has only captured a small percentage of eligible singles. Why? How is social discovery changing the game for singles in the dating world?
The dating industry is failing to address the true needs of its users, as the majority of the industry doesn’t translate into “social.” Although some companies claim to bridge the gap, the user experience is poor. Online dating is broken in its current state. How many possible success stories are being missed due to issues that can be fixed? How many of these issues can be adjusted by implementing the concept of social discovery?