Adopt a Man
Ladies first. French dating site, AdopteUnMec.com (translation: adopt a man) has opened an online store for women to “shop” for men. It’s a fresh look at online dating— encouraging a bit more initiative from women (c’mon! it’s the 2010′s). Oddly enough, I always wanted to try being objectified for a moment—-maybe even be bought dinner, act shabbily and never be called back again…
To market the site, they deployed a travelling store, where actual male models stood on display.
Apparently the campaign has gotten some flack from netizens. If only they started their campaign in Amsterdam… However, the models on display were not for sale.