Am I overcompensating on my HR issues?

Mar 1/20

Hey Derek,

In response to your comments on my first post, Hiring the person with experience, was a FAIL., here are my thoughts.

Maybe, I am overcompensating on my Human Resources issues.

BUT, it still hurts.

The feeling is like gambling on a European roulette table. The odds of seeing 10 reds in succession are 1 in 1376. Even with those odds, my heart says to bet on red, but I’m torn cuz my head says to bet on black and go against the momentum. Been going against the odds all my life and so far it had worked but this time I did what my head said and I bet on the black.

All bets are in. No more bets!“, says the dealer.

Fuck, it’s red!

Hiring this experienced player is like what the Canuck’s did by taking a gamble on Loui Erickson. Loui this season, so far, he has only put up 12 points in 45 games. 5 goals he scored were empty-net goals as well.

Let me explain what happens before I started looking for experienced free-agents.

It started late last year, my partners and I have been discussing that we need to find a way to scale our digital marketing agency faster. We needed to shift some focus from developing into signing experienced players.

It’s hard to disagree with them without exploring their theory first-hand. Thus, I started scouting experienced players that will help us win.

It’s like going to the free-agency market. Buy a few superstars from other teams and be competitive over the next 82 games. The goal is to make the playoffs and win the Stanley Cup.

After scouting the free-agent market, in January 2020 we started to make our offers. We invited six players to join my digital marketing agency. A mix of experienced and supportive players.

Signed our first experienced superstar, or so I thought.

Out of the six, only three finally came to terms and joined my digital marketing agency. One out of the three players was someone who came from one of the top four marketing agencies in Thailand. They are a giant in the advertising and marketing industry.

This person who we invited, I believed had the marketing foundation, and the skills to help us open a new revenue stream. My hope was, this person would open a brand awareness service for us and take on a leadership role soon.

After the first week, it showed this person had a poor work ethic and their attitude was not to my standards. Also, this person was a slow learner. I felt this person did not even understand what marketing was.

Since it was only one week, I didn’t think too much. Who knows, this person could have been nervous. I was hoping this would bring their experience, knowledge, and perspective to the team. One month passed, and it started to show that this person couldn’t keep up with the team. She was more of a distraction rather than being a benefit to the team.

45 days too long.

The final straw, was when we were preparing a marketing presentation for one of our current clients. The client is interested in our brand awareness service and would like us to pitch.

It seemed like a good opportunity to test this person’s capabilities. This person could take the reins and use their experience to up-sell our client to buy the new service.

On the day of reviewing the brand awareness presentation, it was horrible. This person spent four full days and nights, according to this person, working on it. She ended up using our old lead generation presentation that already WON our client. She was defensive and clueless about what she had done.

It was so disappointing, so disappointing that I ended up having to walk out of the room to calm down. The next day we let this person go.

Yes, I’m guilty of overcompensating on my Human Resources issues.

So, YES Derek, I am overcompensating on my HR issues. But, it still hurts.

2 Comments

  • Derek :

    I hear ya. I fell victim to the ‘halo effect’.

    Remember the time I hired that popular blogger to do PR?

    1 month after the client paid a deposit, and asked for an update, all she had was a presentation version of her proposal. Lost the deposit. Lost the client (along with my other projects!).

    Work ethic is important. That is why I don’t trust freelancers or “agencies” that operate out of a home office or coffee shop. Perhaps, I’m overcompensating too~

  • Derek :

    You are only overcompensating for your issues if you are thinking of drastic changes to a system that has worked 93% of the time… Hiring is hard enough already.

    If I knew I could hire 93%, I’d be much larger by now~

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